Creative Strategy Director

Want to do the best work of your life? Make your mark at Europe’s leading entertainment brand. Our people make Sky a truly exciting and inclusive place to work – a place where you can be yourself and let your skills shine.

A strategy role within Sky Creative, Sky’s European creative hub, you would be leading the strategy across Sky’s TV and Cinema content marketing. You would be working in partnership with Creative Directors at Sky Creative, with Heads of Marketing, Brand and Consumer Strategists across the Entertainment portfolio to elevate creative strategy across brand, comms and performance. You would be the guardian of the Sky brand across all work produced with these teams. You would also be regularly partnering with Sky Studios brand team to understand the positioning of shows and show concepts, working within complex stakeholder relationships and structures. You would be helping to establish a small but highly ambitious and effective team, acting as a driving force in delivering highly effective and exciting work within Sky Creative.

What you'll do:

⦁    Lead the creative strategy across all Sky’s content campaigns, acting as a guardian of the Sky brand, bringing greater consistency and coherence to marketing communications
⦁    Deliver creative briefs, show brand identities, campaign comms, and brand experiences across campaigns, with a key focus on expanding Sky Creative’s skill beyond traditional advertising, into 360 and content led work
⦁    Strengthen briefs and strategy through understanding of entertainment culture and rigorous use of insight to inform creativity, working closely with the research and insight teams 
⦁    Work with peers and line manager to raise the profile of creative strategy both internally at Sky and with marketing colleagues

What you'll bring:

⦁    Strong hands-on strategy experience in delivering high quality, effective brand and advertising strategies.
⦁    The ability to cut through complexity to provide simple, focused, & inspiring strategic direction.
⦁    “Ideas first” strategist, challenging more traditional ATL disciplines to think more holistically
⦁    Excellent presentation skills, and ability to ‘read the room’ – confident in stakeholder management and able to effectively manage and build relationships across complex organisations and stakeholder processes
⦁    Strong background in brand and advertising planning, comfortable building both brand platforms and campaign plans and executing them across multiple media
⦁    Strong understanding and experience guiding and utilising effective consumer and creative research from landscape analysis through to KPI setting and performance management
⦁    Strong understanding and genuine love of the entertainment, TV and movie categories

Who you are:

⦁    An experienced creative brand/advertising strategist with at least 6-8 years in creative agencies
⦁    Excellent storytelling and strategic framework/architecture building skills
⦁    Experience in show development, content and entertainment marketing highly preferential

Team Overview 

Sky Creative is Sky’s European Brand and Creative hub providing Brand Strategy, Brand Design, Advertising, Promotions, Broadcast Creative and Digital Design for multiple stakeholders across our European Markets.

From rebranding Sky Sports to designing key art and creating large-scale ATL campaigns for Sky’s commissions and original productions, we are uniquely placed to offer our people a huge range of exciting and diverse opportunities. 

We believe that an in-house agency is the best of both worlds. A great portfolio of work with unrivalled proximity to our clients, programme makers and commissioners alike. We are passionate about what we do and share first-hand in the success of the brands, shows and content we help create, promote and market.

We’re committed to delivering brilliant creative, made by people that love what they do.
 

The rewards: 

There's one thing people can't stop talking about when it comes to #LifeAtSky: the perks. Here’s a taster: 
⦁    Sky Q, for the TV you love all in one place 
⦁    The magic of Sky Glass at an exclusive rate 
⦁    A generous pension package 
⦁    Private healthcare 
⦁    Discounted mobile and broadband 
⦁    A wide range of Sky VIP rewards and experiences 

How you'll work:

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. 
We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process. 

Where you’ll work:

Osterley

Our Osterley campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Chiswick Park, Gunnersbury, Acton Town and Ealing Broadway tube stations. There’s also plenty of parking, bike shelters and showers. 

On campus you’ll find six subsidised restaurants and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon. 

Inclusion:

We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for this, and we’ve committed £30million to support the fight against racial injustice. We’ve also set ambitious targets for increasing ethnic diversity and representation throughout our organisation. 

At Sky we don’t just look at your CV. We’re more focused on who you are and the potential you’ll bring to Sky. We also know that everyone has a life outside work, so we’re happy to discuss flexible working. 

And we’ll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you. 

Why wait? 

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you. 

To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.