Digital Merchandising Lead - Existing Customer

We’re looking for a Digital Merchandising Lead/ Senior Merchandising Manager to lead our strategy for Existing Customers, in a high-impact role that reports directly to the Head of Digital Merchandising. This role will take a holistic view across all product lines to ensure we’re prioritising the right actions for our customers.

The role will focus on embedding data literacy across the team and our processes – ensuring that customer behaviour, commercial performance, and trading insights are consistently utilised to guide decisions. You’ll empower your team to harness data effectively, fostering a culture of data-led merchandising whilst collaborating with stakeholders across the business to drive meaningful outcomes and influence roadmaps.

What you'll do:

• Champion a data-led approach to digital merchandising, driving insight-driven decisions to improve customer journeys and engagement.

• Own and optimise the E2E merchandising strategy for the My Sky App, ensuring it is a best-in-class customer touchpoint.

• Balance priorities across TV, Connectivity, and Premium Content to ensure merchandising is cohesive and tailored to the right product, for the right customer, at the right time.

• Partner with teams across Sky to bring a deep understanding of our products, their rules, commercial benefits, and how to apply this thinking in our merchandising.

• Work closely with the On Product team to influence their roadmap, ensuring merchandising priorities are embedded in future development.

• Drive continuous improvement by analysing customer behaviour, A/B testing, and iterating strategies to maximise performance.

• Enhance data literacy across the Digital Merchandising team, supporting the transition to a fully data-driven culture.

What you'll bring:

• A passion for delivering the best experience for our existing customers.

• Strong data analysis and storytelling skills—able to turn insights into actionable merchandising strategies.

• A deep understanding of eCommerce, digital merchandising, and customer engagement strategies.

• Experience working cross-functionally, managing multiple stakeholders in a fast-paced commercial environment.

• A collaborative mindset with the ability to challenge and align priorities across TV, Connectivity, and Premiums.

• A strong understanding of digital testing and CRO to drive continuous improvement.

The Rewards:

There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

• Sky Q, for the TV you love all in one place

• A generous pension package

• Private healthcare

• Discounted mobile and broadband

• Access a wide range of exclusive Sky VIP rewards and experiences

How you'll work:

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Your office base:

Osterley:

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion:

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all, and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.

To find out more about working with us, search #LifeAtSky on social media.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.