PR Lead - Sky Sports

You eat, sleep and dream sport and spend every waking hour consuming either live events or the news around them. You’re embedded in sports culture on social, read the papers from back to front, have Sky Sports News on in the background all day and pour over the media coverage from the industry. A fantastic opportunity to lead creative campaigns and manage the reputation of a 30+ year brand like no other. 

What you’ll do: 

• Collaborate with social and influencer colleagues to create and execute campaigns for key sporting moments that work across owned and earned media channels  
• Oversee earned elements for campaigns end-to-end including crafting objectives, key messages, activations, media targets and KPIs, to ensure they are well thought through and will help deliver against the overall department and business objectives 
• Help to build and develop external relationships including key opinion forming contacts, governing bodies and rights holders 
• Media liaison, including developing and maintaining great relationships with sports media writers and columnists 
• Regular senior management liaison across Sky and collaborate with wider business partners where necessary 
• Issues management when required, including responding and resolving media enquiries 

What you’ll bring: 

• Ability to proactively generate press coverage for priority campaigns 
• An excellent contacts book from the sports industry and media 
• Awareness of the biggest influencers in the world of sport  
• Able to take a lead on issues management 
• Good planning skills, able to plan and implement work accordingly 
• Excellent understanding of Sky Sports, Sky and the broadcasting landscape 
• Excellent writing skills, including press releases, speeches, presentations and reports 

The rewards:  

There’s a reason people can’t stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few: 

• Sky Q, for the TV you love all in one place 
• A generous pension package 
• Private healthcare 
• Discounted mobile and broadband 

How you'll work: 

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. 

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.  

Your office base:

Osterley:

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon. 

Inclusion:

We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for this, and we’ve committed £30million to support the fight against racial injustice. We’ve also set ambitious targets for increasing ethnic diversity and representation throughout our organisation.

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working.

And we'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.