Senior Data Analyst

Want to do the best work of your life? With 24 million customers in 7 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.  

As a Senior Data Analyst within the Media Strategy team, you will play a pivotal role in driving forward Sky’s advertising effectiveness. The role is a unique opportunity to contribute to the development of best practice guidelines, delivering insight generated from a full range of advanced analytics tools and measurement methodologies. The successful candidate will work alongside the wider team to design, deploy and evaluate marketing tests and integrate results within the wider business. 

What you’ll do:

• Create Insight: Support the Measurement Lead with delivery of best practice guidelines, data and insights for media and creative across ATL and digital channels
• Data Pipelines & Dashboards: Build data pipelines and manage dashboards that link various data sources together to enable better understanding and analysis of marketing performance
• In-flight Tracking: Monitor the progress of tests in-flight using media metrics collected via external agencies and digital platforms
• Reporting Results: Analyse test data and measure statistical confidence, supporting the Measurement Lead on the translation of test results into actionable insights
• Statistical Tests: Ensure that tests are conducted with statistical rigour, including running Matched Market Analysis and Power Analysis to determine test feasibility, campaign budgets and test length
• Tool Development: Support the team with developing and improving Testing toolkit including Matched Market Analysis Tool, Power Analysis and Results Analyser across test design and measurement
   

What you’ll bring:

• Strong knowledge of programming languages (Python and SQL in particular), with at least 2+ years of on the job experience
• Experience in database management and building dashboards (Tableau preferred)
• Experience in applying various analytics techniques to extract actionable insights
• Understanding of advanced analytical methodologies, including statistical analysis, knowledge of modelling techniques and building visualisation tools
• Ability to develop strong relationships within the Measurement team, as well as across Media Planning, Marketing, and Econometrics teams
• Desirable: Experience in Advertising Campaign Measurement including: BLS (Brand Lift Surveys), CLS (Conversion Lift Studies), MMM (Marketing Mix Modelling), MTA (Multi-touch Attribution)
   

The rewards
There's one thing people can't stop talking about when it comes to : the perks! Here’s a taster:

• Sky Q, for the TV you love all in one place
• The magic of Sky Glass at an exclusive rate
• A generous pension package
• Private healthcare
• Discounted mobile and broadband
• A wide range of Sky VIP rewards and experiences

Inclusion & How You'll Work

Recognised by The Times and Stonewall, we take pride in our approach to diversity and inclusion. Investing in society, fighting racial injustice and setting ambitious targets for representation at Sky.

We’ve embraced hybrid working and split our time between unique office spaces and the convenience of working from home. You’ll find out more about what hybrid working looks like for your role later on in the recruitment process.

Your office space

You will be expected in the office 2-3 days a week (Monday, Tuesday, and Thursday (Optional)).

Osterley

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There are also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed, and even get pampered at our beauty salon.

We'd love to hear from you

Inventive, forward-thinking minds come together to work in Tech, Product and Data at Sky. It’s a place where you can explore what if, how far, and what next.

But better doesn’t stop at what we do, it’s how we do it, too. We embrace each other’s differences. We support our community and contribute to a sustainable future for our business and the planet.

If you believe in better, we’ll back you all the way.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.