Digital Marketing Lead

Want to do the best work of your life? Make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

“The Digital Marketing Lead is critical to the success of the Digital Marketing team. It’s the perfect role for a senior marketeer who’s passionate about digital marketing strategy and keen to deliver exceptional results through pioneering campaigns & CRM.” Head of Existing Customer Digital Marketing

What you'll do:

• Define and optimise digital strategies to deliver against the cross-channel marketing & commercial objectives of a portfolio of Sky products (incl. Sky TV, Sky Broadband, Sky Mobile, Sky Sports, Sky Cinema, and/or Sky Protect). This includes reaching & acquiring new customers as well as existing customer upselling/cross-selling through both paid and owned media channels.

• Keep up to date with industry news & sharing opinions on industry developments within the team and with the rest of the business, providing your strategic viewpoint of changes and testing ideas.

• Building and briefing a pipeline of display, video, social and paid search initiatives & tests to our third-party media agency and internal creative agency alike – driving a digital-first creative transformation and strategy which promotes best practice and fosters innovation.

• Build and nurture strong relationships with key internal and external stakeholders including Brand Marketing teams, Commercial and Trading teams, Digital Product Owners as well as our Media Agency and Media Partners.

• Lead and mentor a team of Digital Marketing Experts. Foster a culture of psychological safety and team empowerment – clearing the fog and inspiring great work.

• Promote a culture of data-led thinking within the team, across all media, creative and audience planning. Provide campaign- and channel-level insights to business stakeholders on current performance and areas to grow in the future.

What you'll bring:

• You’ll know how to form a cohesive digital strategy that maximises results and moves the business forward. You’ll be comfortable with ambiguity and complexity and have demonstrable experience of delivering digital paid & owned media results through effective campaigns and innovative strategies.

• You’ll thrive when turning a vision into a concrete, achievable and ambitious plan around which the team and the working group can gravitate. You’ll use your exceptional verbal & written storytelling (incl. PowerPoint) to land all the right messages with confidence and gravitas.

• You’ll know how to galvanise a network of stakeholders behind a compelling team behind an inspiring goal and forward-looking strategy. You’ll be excellent at collaborating with several teams, and skilled at influencing up, down and across the organisation.

• You’ll have in-depth understanding of the programmatic display, video, social media, CRM, and paid search landscape (push notifications & abandoned basket knowledge a plus). You’ll have a strong creative mindset: experience in delivering engaging and high performing campaigns that align with wider marketing ambitions.

• You’ll bring good commercial acumen and ability to work in a fast-paced trading driven environment. You’ll be brilliant at translating customer insight into strong marketing initiatives – with a strong data bias and a good understanding of attribution models.

• You’ll be excellent at using digital marketing tools and analytics packages. You’ll have extensive knowledge of account management and account development through the Google stack (DV360, Campaign Manager, Google Studio) and other video, social media and CRM platforms (including Facebook Business Manager).

Team Overview:

DC Labs is Sky’s Centre of Excellence for everything Digital and one of the top in the country. Here, we strive to build the best digital experience for our customers whether through testing and optimising online journeys on our website and app or through our ground breaking digital marketing. You’ll join us at our most exciting time as we embark in a big digital transformation journey that will see us rising even further to a world-class digital enterprise.

You’ll join us at our most exciting time as we’re well into a big digital transformation journey that will see us rising even further to a world-class digital enterprise. You’ll be part of the Digital Marketing team where we plan and deliver best-in-class integrated marketing campaigns alongside our agency and media partners. Our team is responsible for all digital activity including Programmatic Display and Video, Paid Social, Paid Search, SEO, Creative Planning, and CRM (including push notifications and abandoned baskets).

The Rewards:

There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

• Sky Q, for the TV you love all in one place

• A generous pension package

• Private healthcare

• Discounted mobile and broadband

• Access a wide range of exclusive Sky VIP rewards and experiences

How you'll work:

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Your office base:

Osterley:

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion:

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all, and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.

To find out more about working with us, search #LifeAtSky on social media.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.