Digital Marketing Manager

Want to do the best work of your life? Make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

“Digital Marketing Managers are key to the success of our team. This role is essential to deliver best-in-class paid media campaigns across all digital marketing channels, driving new customer sales and existing customer upsell/x-sell” Joe Mariani, Head of Existing Customer Digital Marketing.

What you'll do:

• Own the Digital Marketing plans and manage digital media budgets for some of our key Sky products – across display, paid search, paid social, and the wider channel portfolio, including influencer marketing and online video.

• Brief and deliver effective & best in class digital marketing creative through paid & owned media, working collaboratively with various in house and external stakeholders to achieve agreed KPIs, incl. Brand Marketing, Commercial & Trading teams, Media & Creative Agencies, and Media Partners. Build alliances with other Digital channel owners (Affiliates, App, Email, Merchandising) to improve performance across the entire sales funnel and react to market and business demands. 

• Build ground-breaking plans & creative that leverage best-in-class digital marketing strategies and industry-leading trends. Inject fresh perspectives that influence stakeholders to deliver award-winning campaigns and drive maximum efficiency.

• Analyse and report on campaign performance. Recommend meaningful steps to optimise output and drive performance improvement. Deliver through our Sky Data and analytics teams the reporting roadmap and infrastructure that we need to generate meaningful insight.

• Deliver the commercial targets set out for your activity and always keep sight of KPIs. Develop test and learn plans and push for innovation and best practice across all areas of our activity, balancing the need for innovation vs focusing on achieving the KPIs.

What you'll bring:

• Experience working closely with media and creative agencies as well as multiple internal stakeholders. Action orientation, restlessness, and forward-looking mindset – with a natural ability to simplify complexity and drive output through others.

• Marketing professional with a holistic knowledge and interest in digital marketing, with a good creative eye to deliver best-in-class digital marketing strategies & execution.

• Excellent organisation and time management skills with the proven ability to manage and deliver multiple campaigns or projects, as well as managing stakeholder expectations.

• Great communication skills that land key messages and influence effectively – across verbal, written and presentation output. Good commercial acumen and ability to work in a fast-paced trading driven environment.

• Good attention to detail and proficient with data manipulation; analytically minded and able to extract actionable insights.

Team Overview :

DC Labs is Sky’s Centre of Excellence for everything Digital and one of the top in the country. Here, we strive to build the best digital experience for our customers whether through testing and optimising online journeys on our website and app or through our ground breaking digital marketing. You’ll join us at our most exciting time as we embark in a big digital transformation journey that will see us rising even further to a world-class digital enterprise.

You’ll join us at our most exciting time as we’re well into a big digital transformation journey that will see us rising even further to a world-class digital enterprise. You’ll be part of the Digital Marketing team where we plan and deliver best-in-class integrated marketing campaigns alongside our agency and media partners. Our team is responsible for all digital activity including Programmatic Display and Video, Paid Social, Paid Search, SEO, Creative Planning, and CRM (including push notifications and abandoned baskets).

The Rewards:

There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

• Sky Q, for the TV you love all in one place

• A generous pension package

• Private healthcare

• Discounted mobile and broadband

• Access a wide range of exclusive Sky VIP rewards and experiences

How you'll work:

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Your office base:

Osterley:

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion:

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all, and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.

To find out more about working with us, search #LifeAtSky on social media.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.