Lead Content Designer

We believe in better. And we make it happen.

Better content. Better products. And better careers.

Working in Tech, Product or Data at Sky is about building the next and the new. From broadband to broadcast, streaming to mobile, SkyQ to Sky Glass, we never stand still. We optimise and innovate.

We turn big ideas into the products, content and services millions of people love.

And we do it all right here at Sky.

As a Lead Content Designer in our Digital Customer Experience team, you’ll lead the creation of world-class content across sky.com, the My Sky app, agent experience, and transactional communications. You’ll own digital content direction across your portfolio, lead content delivery within Agile teams, and be accountable for outcomes that meet customer needs, business goals, and brand standards. 

What you'll do

• Lead content delivery across complex web and native journeys, ensuring high-quality, intuitive, and consistent experiences at scale. 
• Own digital content strategy for your portfolio, shaping journeys that align to product roadmaps, CX priorities, and measurable outcomes. 
• Champion the customer voice in prioritisation and decision-making, ensuring content design reflects real user needs and evidence. 
• Lead and develop content designers, setting clear direction, supporting growth, and maintaining high standards of craft and delivery. 
• Translate insight into action, using research, analytics, and performance data to drive continuous improvement. 
• Partner cross-functionally with Product, Design, Engineering, Architecture, Analytics, Legal, and SEO to shape joined-up solutions. 
• Set and uphold editorial standards, including voice, tone, accessibility, and inclusive language across all touchpoints. 
• Drive AI-enabled content design, using CMS tools and LLMs to improve speed, quality, and consistency, while setting standards and sharing best practice. 
• Align content to CX KPIs, WCAG guidelines, SEO, and compliance requirements, ensuring clear measurement of success. 

What you'll bring

• Proven experience delivering strategic, user-centred, world-class digital web & app content across large-scale digital products and services, with clear evidence of impact. 
• Advanced expertise in UX writing, plain language, inclusive content, accessibility, and editorial standards at scale. 
• Strong experience leading or mentoring content designers across multiple initiatives, balancing quality, pace, and complexity. 
• Advanced hands-on skills in Figma, Confluence, enterprise CMS platforms, structured content, and reusable components. 
• Demonstrable experience using research methods and platforms such as UserTesting to validate content, reduce friction, and improve comprehension. 
• Proficiency in Adobe Analytics and Contentsquare, using funnel analysis, session replay, and performance metrics to inform decisions. 
• Strong communication and storytelling skills, with the ability to influence senior stakeholders through clear, evidence-led rationale. 
• Comfortable operating in fast-paced, ambiguous environments, with resilience, adaptability, and a continuous improvement mindset. 

Portfolio: 
Interested? While applying, please include portfolio/content showing evidence of your experience across these four areas: 

• People - Helping develop high-performing teams. 
• Process - Applying scalable UCD methods that drive measurable outcomes. 
• Position - Influencing strategy and embedding design across an organisation. 
• Product - Producing provable world-class app–first digital experiences (Outcomes & Impact) 

Team overview

Sitting within the Customer Experience Centre of Excellence, you’ll play a key role in shaping digital content strategy and raising content maturity across the UK & Ireland. From joining Sky to engaging with our latest services, we’re driven by one purpose. To create better experiences for our customers. 

The rewards

There's one thing people can't stop talking about when it comes to #LifeAtSky: the perks. Here’s a taster: 

• Sky Q, for the TV you love all in one place 

• The magic of Sky Glass at an exclusive rate 

• A generous pension package 

• Private healthcare 

• Discounted mobile and broadband 

• A wide range of Sky VIP rewards and experiences 

Inclusion & how you'll work

We are a Disability Confident Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all, and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.

We’ve embraced hybrid working and split our time between unique office spaces and the convenience of working from home. You’ll find out more about what hybrid working looks like for your role later on in the recruitment process.

Your office space:

Osterley: 

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers. 

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Our spacious tech hub is under a mile away from Leeds train station. There’s plenty of parking in the surrounding streets and at the nearby CitiPark. 

You can also blow off steam over a game of pool or table tennis, and stay fit at our subsidised gym.  

Inventive, forward-thinking minds come together to work in Tech, Product and Data at Sky. It’s a place where you can explore what if, how far, and what next.

But better doesn’t stop at what we do, it’s how we do it, too. We embrace each other’s differences. We support our community and contribute to a sustainable future for our business and the planet.

If you believe in better, we’ll back you all the way.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.