Sky
Media Manager
Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.
We’re Sky, Europe’s biggest entertainment brand. Think top-quality shows. Breaking news. Innovative tech. Must-have products. Careers here mean the freedom and support you need to make an impact – pushing boundaries, creating solutions, hitting targets. And as part of our close-knit team, you’ll enjoy plenty of benefits. Plus, experiences you’ll only find at Sky.
This role will sit in the Sky Ireland Marketing Team, recently awarded Marketing Team of the Year at the All-Ireland Marketing (AIMS) Awards. The Marketing team is responsible for driving the brand and growth strategy for Ireland across media, digital, propositions and creative.
This role will be responsible for the implementation and evaluation of Sky media plans. This person will work within the Media Team to drive the media planning, co-ordination and evaluation of all Sky campaigns including but not limited to TV (Sky Q, Sky Glass, Sky Stream), Broadband, and Sky Premium Products (Sports & Cinema) and the launch of Sky Mobile in Ireland. The aim of this role is to drive demand (online traffic, offline calls & store visits) and drive consideration for Sky, through delivery of innovative, highly effective, and efficient media plans. This person should have a strong understanding of the Irish media landscape, be an expert in media planning across both traditional and digital channels, and an ability to work on multiple projects under pressure and to tight deadlines.
Key Responsibilities
Develop, manage and implement TTL media briefs and plans for Sky products
Ensure we’re delivering new and innovative media plans that deliver on brand and sales objectives.
Work with our media agency to make recommendations for media strategy & planning – have a keen understanding of target audience demographics & insights.
Collaborate with media owners to deliver best in class partnerships.
Liaise with creative teams and go to market teams to develop appropriate media strategies to achieve sales targets across all routes to market.
Work alongside the PR team within Sky to align on campaign activity.
Deliver test & learn initiatives across all media, ensuring effective measurement and reporting is in place.
Liaise with various stakeholders including the Insights team to gain solid understanding of customer behaviour to allow greater media segmentation and continuous improvement of media strategies in line with insights.
Understand, monitor and influence marketing measurement. Monitor and present a cohesive view of campaign media effectiveness – and make strategic recommendations for ongoing planning.
Work closely with the econometrics team to ensure the most effective and efficient media plans are implemented.
Support with management of Sky’s marketing budget, with a responsibility for tracking spend, including monthly reporting for finance.
Manage all finance requests through the online system and financial sign offs /processes with our agencies.
Monitor & report media market changes in the landscape and new developments, as well as review and report on competitor activities.
Leverage UK media learnings and innovation to maximise budgets and apply to Ireland.
What you’ll bring:
Experience in media planning across all channels, with a big focus on digital channels. Media agency experience is desired.
Media strategy, planning and analysis experience.
Understanding of econometrics and other modelling techniques and be familiar with working alongside finance on budget management.
Experience in a very fast moving, dynamic business environment, working to tight deadlines and prioritising workload.
Strong communicator who enjoys working as part of a wider team, with natural leadership abilities.
Strong interpersonal skills as internal & external relationships are key to the role.
A strong eye for detail and impeccable organisational skills are crucial.
Strong reporting and communication skills essential.
The Rewards:
There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:
Sky Q, for the TV you love all in one place
A Generous pension package
Private healthcare
Discounted Broadband
Access to a wide range of exclusive VIP rewards and experiences
How you'll work:
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.
Your office base:
This role is Dublin based in our offices in Burlington Plaza, Dublin 4 with some travel to Sky’s HQ in Osterley London required from time to time.
Inclusion:
At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working.
We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.
Why wait?
Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.
To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.
Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.